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How does it work?



PromoTrack’s service is based around its easy-to-use proprietary web-based software.

Experienced PromoTrack surveyors collect promotional leaflets from supermarkets whenever these are issued by specific chains. The leaflets are scanned and uploaded into PromoTrack’s software rendering full colour images that Clients can browse through.

Then the categories monitored are coded by brand characteristics, promotion types and prices, and entered into the system. This information can then be compiled and cross-analyzed in various ways according to client needs by using PromoTrack’s flexible multi-dimensional software to create tabular reports.

The leaflet images are annotated as well, allowing clients to connect the information from tabular reports to the actual leaflet and the specific piece of information required. The leaflet becomes available for view within 24 hours of collection, after due quality controls are carried out.


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